We worked with The Community Foundation for Northern Virginia in developing a campaign that will highlight the importance of the upcoming 2020 census. Our approach was to leverage an interactive campaign that challenges individuals, groups, families, and businesses to share their worth, then sharing on a range of social channels.
Our vision is that by developing a solid campaign aesthetic, along with a range of campaign collateral, print, social and video — we will be able to provide a wide range of organizations with the tools to help create awareness around the 2020 census.
You can learn more about the census and the #Novacounts challenge on their website https://www.novacounts.org/