The goal of this video campaign was to create buzz and awareness around the upcoming APAP 2020 events, along with elevating and creating further intrigue into what AAPA has in store for 2020 — We wanted to inspire, educate and inform the audience on the new and exciting events that are being planned at AAPA for its members. Building on from last year — we developed a visual style that compliments the new event collateral materials to ensure brand consistency.