NRECA is the service organization dedicated to representing the national interests of electric cooperative utilities and the consumers they serve.
We were challenged with creating an effective way to visually communicate the importance of diversification within current NRECA members 401(k) accounts. Our solution was to use the popular, step by step cooking show style, while utilizing these visually familiar references as a way to show how diversification can affect your account overtime. While highlighting the simplicity of accessing these tools.