We collaborated with the American Sportfishing Association (ASA) to produce a commercial, along with supporting visuals and content for their 2024 Fishing Share the Fun (FSTF) campaign. The FSTF campaign is designed to inspire members to enjoy fishing with their families and pass down this cherished tradition. The goal of the commercial is to highlight the intergenerational bonds forged and strengthened through fishing. Working with ASA we developed a script and narrative that complimented this initiative, focusing around 'The Gift of Fishing'. The shoot was a 2-day event and included coordinating the cast, director, photographer, and 6HD staff. We were able to repurpose the footage into three different-length versions of the commercial for a variety of social media and other promotional uses.