The 2024 American Association of Port Authorities (AAPA) LATAM Convention of Ports is the leading event for port professionals, terminal operators, service providers, and supply chain partners in South America. We worked to provide LATAM's branding beginning with a comprehensive campaign style guide. From there, we developed a wide range of marketing materials such as promotional videos, brochures, flyers, posters, banners, and social media content, all focused around the promotion of LATAM with the goal of increased event attendance, sponsorship commitments and overall sales.