When founder of Pawpins, Elle, was ready to switch careers and open her own local pet care business, she came to us to create her brand and establish her image. We were presented with a drawing that she sketched out, a few photos of her adorable pets, and a request to keep it playful and fun, which is what drove our direction. We had a blast developing all the pet related icons and graphic elements that made this pet care business really come to life!! We created everything that Elle needed to promote her services and start building her clientele so that she could be successful from the start. Pawpins aims to provide the highest quality service for pets and their humans, and thus, the branding needed to show off the care, passion and quality that her customers can expect.