American Sportfishing Association (ASA) enlisted our services to help bring the Fishing Share the Fun (FSTF) Campaign to life. The Goals of FSTF Campaign include increasing engagement, and expanding the sportfishing community. FSTF is an opportunity to galvanize ASA members by providing the direction and backdrop for members to actively support their strategic goal of growing the sportfishing community. As a trade association, the ASA audience is their members, and the big ask of this campaign is to invite their colleagues, customers and stakeholders to take a friend fishing and share the fun. We created a series of compelling marketing assets and resources to help ASA members easily share and promote this initiative.