The Club Management Association of America (CMAA)'s annual conference gathers club management leaders and professionals together for 5 days of networking, talent-seeking, mentorship, and innovation. For 2024 we worked with CMAA to create new Las Vegas-based branding, befitting the venue location. We produced a full branding package and event collateral, including large-scale motion graphics for the general session screens.

The Club Management Association of America (CMAA) needed to revamp and refresh their “Club Management” Magazine. We partnered with CMAA to undergo a full redesign including a modern and fresh new layout, better tailored and relevant editorial, and an expert advertising team. The refresh turned out to be a huge success, and resulted in increased ad sales. We were able to leverage our collective expertise to produce a more targeted magazine that furthers the CMAA brand and in turn, bring more value to the members who read it. The magazine is delivered in print, digitally on the website, and via social sharing. The content is repurposed for their podcast as well.

Katherine Hibbs Pherson and Randolph H. Pherson pioneered the development of critical thinking skills and Structured Analytic Techniques during their careers in the US intelligence community. They founded Pherson in 2003 to establish a community of collaborative-minded individuals—curious, caring, and can-do. The Phersons applied decades of practical experience to develop their own curriculum for analysts in government agencies, the private sector, and academia. The Phersons’ library of 10 publications have become the industry-standard texts on structured analytic techniques and are used by analysts in commercial, government, and academic organizations in more than 40 countries.

When founder of Pawpins, Elle, was ready to switch careers and open her own local pet care business, she came to us to create her brand and establish her image. We were presented with a drawing that she sketched out, a few photos of her adorable pets, and a request to keep it playful and fun, which is what drove our direction. We had a blast developing all the pet related icons and graphic elements that made this pet care business really come to life!! We created everything that Elle needed to promote her services and start building her clientele so that she could be successful from the start. Pawpins aims to provide the highest quality service for pets and their humans, and thus, the branding needed to show off the care, passion and quality that her customers can expect.

American Sportfishing Association (ASA) enlisted our services to help bring the Fishing Share the Fun (FSTF) Campaign to life. The Goals of FSTF Campaign include increasing engagement, and expanding the sportfishing community. FSTF is an opportunity to galvanize ASA members by providing the direction and backdrop for members to actively support their strategic goal of growing the sportfishing community. As a trade association, the ASA audience is their members, and the big ask of this campaign is to invite their colleagues, customers and stakeholders to take a friend fishing and share the fun. We created a series of compelling marketing assets and resources to help ASA members easily share and promote this initiative.

Healing Works Foundation (HWF)’s mission is to make whole person, integrative care regular and routine. Led by Dr. Wayne Jonas, HWF partners with a diverse group of wellbeing innovators. It creates platforms, processes, programs, tools and services to support and magnify insights and innovations in healing and whole person care principally in primary care and oncology. We work with HWF to further their mission through comprehensive branding and design support in print and video.

The 2024 American Association of Port Authorities (AAPA) LATAM Convention of Ports is the leading event for port professionals, terminal operators, service providers, and supply chain partners in South America. We worked to provide LATAM's branding beginning with a comprehensive campaign style guide. From there, we developed a wide range of marketing materials such as promotional videos, brochures, flyers, posters, banners, and social media content, all focused around the promotion of LATAM with the goal of increased event attendance, sponsorship commitments and overall sales.